Absolute Holistic Buying Guide 2026: New Zealand Air-Dried Food with 93% Meat, Canned Food and Bisque — How to Choose?

Quick answer: Absolute Holistic focuses on New Zealand-made air-dried complete food, with 93% meat, organs and green-lipped mussels, protein around 30% to 31%, fat around 25%. The 1kg dog formula is HK$398, and the 500g cat formula is HK$248. The 80g grain-free cans cost about HK$14 to HK$14.5 each; bisque is HK$28 per 60g pouch (5 tubes), with moisture as high as 88% to 89%, designed specifically for hydration; dental chews are HK$35 for 160g. Air-dried food as the main meal, cans and bisque as complements, and dental chews for oral care — that's the most practical combination.

Absolute Holistic is a pet food brand founded in 2009, with a product line spanning air-dried complete food, grain-free cans, liquid meat purée treats and functional dental chews. The complete food series is made in New Zealand and follows a grain-free, high-meat approach. Because there are so many items, many owners seeing the shelf for the first time ask: which is complete food? Which is a treat? Can they replace each other?

Direct answer about Absolute Holistic: Air-dried complete food is the brand's core, with meat and organ content at 93%, crude protein around 30% to 31%, fat around 25%, moisture around 19%. The 1kg dog formula is priced at HK$398, and the 500g cat formula at HK$248. The 80g cans cost about HK$14 to HK$14.5 each and are complementary; bisque (HK$28/60g) has 88% to 89% moisture and is a hydration tool; dental chews (HK$35/160g) are oral care treats. Prices above were verified in October 2026; actual prices are subject to the online store.

• Fujiichi freeze-dried salmon cubes, vacuum-packed 800g (for cats and dogs) — a convenient topper available at PetChill.

Brand Key Facts at a Glance

Four Product Categories: Which Is Complete Food?

Much confusion stems from one question: the nutritional positioning of different categories under the brand is completely different. Once you distinguish them, shopping becomes much faster.

• Air-dried complete food: A complete and balanced food that can be used as a daily main meal, or as training treats or a food topper. High energy density means smaller feeding amounts than regular dry food.
• Grain-free cans: 80g/150g sizes, can be mixed with complete food or fed directly; higher moisture than air-dried food and highly palatable.
• Bisque: A complementary food with only about 7% protein; its purpose is hydration and appetite stimulation, and it cannot be a main meal.
• Dental chews: Functional treats that clean the tooth surface through physical structure; protein and fat are both low.

Air-Dried Complete Food: What Does 93% Meat Content Mean?

Air-dried food uses a low-temperature air-drying process, slowly removing moisture in a relatively low-temperature environment to preserve natural enzymes and nutrients in the ingredients. Taking the 1kg dog formula (HK$398) as an example, 93% of the formula is meat, organs and green-lipped mussels, and the remaining approximately 7% is superfoods and vitamin supplements — including flaxseed, kelp powder, parsley powder, etc.

A few numbers worth remembering: protein 30% to 31%, fat 25%, crude fibre 7.0%, moisture 19%, metabolisable energy around 4447 kcal/kg. The protein level is milder than traditional high-protein dry food, while the fat ratio is higher, making it a high-energy-density formula. The green-lipped mussels in the ingredients provide natural glucosamine and chondroitin, a design aimed at joint care; parsley powder helps maintain fresh breath.

The 500g cat formula (AD-6697) has a similar ingredient ratio to the dog formula, also maintaining 93% animal ingredients, with added taurine to support heart and vision health in cats; the 500g size also matches a cat's intake and is easier to keep fresh after opening.

Bisque: A Hydration Solution for Cats and Dogs That Don't Drink Water

Cats naturally have low water intake, and many urinary problems are related to chronic dehydration. Bisque has a moisture content of 88% to 89%, only 0.1% fat and 7.0% protein. Ingredients include wild white tuna, king salmon or rock lobster, with added taurine and vitamin E.

There are roughly three ways to use it: squeeze directly and feed, mix into dry food as a topper to boost appetite, or use as a training reward. Because it is a complementary food, it should not replace a main meal. Each 60g pouch contains 5 individually wrapped 12g tubes; open one tube and feed one tube to avoid exposing the whole pouch to air.

Dental Chews: Structure Matters More Than Ingredients

Dental chews are HK$35 for 160g (18 sticks). The ingredients are mainly plant-based starches — pea starch, sweet potato starch, tapioca flour — combined with flaxseed oil and cellulose fibre. Crude protein and fibre are each around 3.5%, fat 1.0%, moisture 15.0%, and metabolisable energy around 2895 kcal/kg.

The real selling point is the structure: 360-degree bumps and ridges, mimicking a toothbrush effect, scraping away plaque and tartar during chewing. Note that dental chews are an auxiliary tool, cannot replace brushing, and the right size should be chosen according to the dog's body size to avoid swallowing large pieces.

How Much to Feed Daily? Feeding Amount Table

Air-dried food has high energy density, so feeding amounts are usually significantly less than regular dry food. Below are the recommended amounts for the dog air-dried complete food:

For cats using the 500g air-dried food, 30 to 50g per day is recommended for 2 to 4kg body weight. These numbers are a starting point; adjust according to age, activity level and body condition. When first feeding air-dried food, use a scale to measure rather than "pouring to the brim".

Transitioning and Storage: The Two Most Error-Prone Steps

Transitioning: A gradual 7 to 10-day mix is recommended: days 1-2 mix 25% new food with 75% old food, days 3-4 half and half, days 5-6 75% new food, and from day 7 fully switch. Monitor stool firmness during this period; if soft stool occurs, extend the days at the same stage.

Storage: Requirements differ by product type:

Hong Kong Shopping Tips

• Know the positioning: First decide whether to buy complete food (air-dried food) or complements (cans, bisque) to avoid buying the wrong amount.
• Check sizes: 1kg suits multi-pet households or large dogs; 500g cat formula is easier to keep fresh; for small units, consider starting from 500g.
• Verify product codes: e.g. AD-2003, AD-2010, AH-4396, to confirm formula and size.
• Delivery and payment: PetChill delivers via SF Express, supports pickup at SF stations, smart lockers and designated convenience stores, with free shipping over a specified amount; payment supports PayMe, FPS, credit cards, etc.
• After-sales: If packaging is damaged or does not match the order upon receipt, a return/exchange request must be made within 7 days.

Further Reading

• 2026 Hong Kong Dog Food Buying Guide →
• How to Choose the Best Dry Dog Food? →
• Wet vs Dry Food: How to Choose? →

This article is for reference only; consult a registered veterinarian for health issues. Prices verified in October 2026; actual prices are subject to the online store. PetChill Editorial Team