Quick answer: Kit Cat is a cat products brand founded in Singapore in 2013 by brothers Kenneth and Kevin, with its plant in Thailand and GMP, HACCP and Halal certification. Its flagship is the 80g Aspic grain-free jelly can (KC-2201/KC-2197, about HK$20, 88% moisture, 0.05% fat), alongside large 400g cans (KC-463, about HK$12) and four cat litter types — crystal, tofu, clay and zeolite activated carbon — at friendly prices. Remember that the 80g cans are complementary food and must be paired with complete dry food. Prices were checked in October 2026; the online store price is final.
Kit Cat is a brand Hong Kong cat owners come across easily — cheap cans, high moisture, and cat litter on the same shelf. But it is not a Japanese brand, nor a Thai one: it was founded in Singapore in 2013 by brothers Kenneth and Kevin, with production based in Thailand, holding GMP, HACCP and Halal certification. It currently has close to 300 SKUs, spanning cans, dry food, treats and cat litter.
"Is Kit Cat good?" The direct answer: Its strengths are high-moisture, low-fat, grain-free complementary cans (the Aspic jelly range reaches 88% moisture, just 0.05% fat and about 45 kcal/100g metabolisable energy), plus a wide litter range at low unit prices. But the 80g cans are complementary food, not complete food, so they must be fed with dry food and cannot replace the main meal long term.
Which country is Kit Cat from? A Singapore brother duo since 2013
Kit Cat was co-founded by brothers Kenneth and Kevin in Singapore in 2013, with the core mission of "cat welfare". It started with cat litter and gradually expanded into cat food, cans, treats and cleaning products. The production plant is in Thailand and holds GMP and HACCP certification; some products also carry Halal status, and cans are marked BPA Free to reduce the risk of chemical migration.
On ingredients, the recipes use boneless chicken, white meat tuna or anchovy as the main protein sources, explicitly contain no grains, pork or lard, and add no artificial colours or preservatives. They also include fructo-oligosaccharides (FOS) as a prebiotic, taurine for heart and vision support, and vitamin E for antioxidant support; some products also contain Omega 3 and Omega 6 fatty acids.
What is in the Kit Cat range? Cans, treats and cat litter in three groups
Wet food cans
- Grain-free jelly can (Aspic) 80g: KC-2201 chicken, KC-2197 tuna, about HK$20
- Pacific tuna + tender chicken can 400g (KC-463): about HK$12
- Grain-free can tuna + salmon 80g (KC-2270): about HK$20, with fish oil and hairball control
- Goat milk formula can 70g, classic boneless shredded meat can 80g, pate range 60g/70g
Treats and complementary food
- Freeze-dried treats 225g, pate range 60g/70g, collagen care 60g
Cat litter range
- Natural crystal cat litter (5L/10L), tofu litter (7L), natural clumping clay litter (10L), zeolite activated carbon clumping cat litter (4kg/7L)

Kit Cat can specs and prices at a glance
| Product | Main ingredients | Crude protein | Fat | Moisture | Approx. price |
|---|---|---|---|---|---|
| Aspic grain-free jelly can chicken 80g (KC-2201) | Boneless chicken, tuna extract, guar gum, fructo-oligosaccharides, taurine | 9.0% | 0.05% | 88% | HK$20 |
| Aspic grain-free can tuna 80g (KC-2197) | Boneless white meat tuna, bonito flakes, guar gum, vitamin E, taurine | 9.0% | 0.05% | 88% | HK$20 |
| Grain-free can tuna + salmon 80g (KC-2270) | Tuna, salmon, fish oil | about 9% | about 0.05% | about 88% | HK$20 |
| Cat can Pacific tuna + tender chicken 400g (KC-463) | Freshly caught tuna, shredded chicken, oligofructose, taurine, minerals | 13.0% | 2.5% | 82% | HK$12 |
KC-2201 and KC-2197 belong to the same Aspic jelly range, with moisture up to 88% and fibre around 0.5%, helping boost a cat's daily fluid intake; metabolisable energy is about 45 kcal/100g and magnesium about 0.011%. KC-463 is the 400g large format, with protein raised to 13.0% and fat 2.5%, suited to homes with several cats or to mixing into several meals at once.
Complementary or complete? How to choose between KC-2201 and KC-463
This is the most commonly misunderstood point. The 80g Aspic range has only 9.0% protein and 0.05% fat, making it a lower-calorie-density complementary can; the official guidance also clearly states it should be fed with complete dry food and cannot fully replace the main diet. The 400g classic range has 13.0% protein, a larger portion, and is suited to mixing into dry food to boost palatability and moisture.
In practice, there are three ways to use it:
- Topper — scoop half a can and mix into dry food to add aroma and moisture
- Hydration meal — for cats that drink little, use the 80g high-moisture can to top up fluids
- Reward/extra — as a daily snack, not counted towards the full daily main food portion

How to choose Kit Cat cat litter? Four materials compared
| Litter type | Size | Features | Approx. price |
|---|---|---|---|
| Natural crystal cat litter | 5L/10L | Strong clumping, low dust, many scent options (unscented, ocean, lavender, cherry blossom, strawberry, etc.) | 5L ocean scent about HK$55.1 |
| Tofu litter | 7L | Made from natural soy fibre, flushable, more eco-friendly | about HK$80 |
| Natural clumping clay litter | 10L | Natural mineral material, stable clumping and odour control | about HK$60 |
| Zeolite activated carbon clumping cat litter | 4kg/7L | Zeolite clumping + activated carbon odour adsorption, suited to multi-cat homes | Online store price applies |
Choose litter by your home environment: in a small flat where easy disposal matters, tofu litter's flushability is the selling point; in a damp home where odours linger, the zeolite activated carbon version's adsorption is more practical; to control budget while keeping clumping stable, 5L crystal litter or 10L clay litter are common entry choices.
How much to feed per day? Kit Cat feeding amounts and transition process
| Cat weight | 80g jelly range | 400g classic range |
|---|---|---|
| Under 2kg | 0.5 can/day | 0.5 can/day |
| 2 to 4kg | 1 can/day | 1 can/day |
| Over 4kg | Adjust by activity level | Adjust by activity level |
For a food transition, a gradual 7 to 10 day switch is recommended to reduce digestive load:
- Days 1 to 3: 75% old food + 25% new food
- Days 4 to 6: 50% each
- Days 7 to 10: fully switch to the new food
Watch three things during the process: whether appetite drops, whether stools are well formed, and whether there is vomiting. If stools are still soft after two weeks, slow down or change flavour; if diarrhoea continues, see a veterinarian.
Which cats suit Kit Cat? Which need caution?
Worth considering for:
- Cats that drink little and need wet food for hydration
- Cats sensitive to grains that need to avoid corn, wheat and soy
- Households with several cats wanting large packs to spread the cost
- Owners looking for affordable complementary cans to mix into dry food and boost palatability
Take note:
- Do not rely on 80g complementary cans alone as the full daily diet; nutrition will be incomplete long term
- Cats with a history of urinary or kidney issues should consult a veterinarian before changing food or diet
- Cats with very sensitive digestion should have new cans mixed in slowly, not switched all at once
Conclusion: Kit Cat is a practical brand of high-moisture complementary cans + diverse cat litter — friendly prices, plenty of options, grain-free and pork-free recipes. Mixing into dry food is fine for healthy adult cats; but for sick cats, senior cats and kidney cats, do not judge the diet yourself — asking a veterinarian is safest.
One-minute key facts
| Item | Details |
|---|---|
| Founded | 2013, Singapore, by brothers Kenneth and Kevin |
| Production | Thailand plant |
| Certification | GMP, HACCP, Halal |
| Packaging | Cans BPA Free |
| Recipes | Grain-free, no pork or lard, no artificial colours or preservatives; added taurine and fructo-oligosaccharides |
| Product range | Cans, treats, cat litter, close to 300 SKUs |
| Suitable age | Cans marked suitable for all life stages |
| Reference prices | 80g can about HK$20, 400g can about HK$12, cat litter about HK$55 to $80 |
How to store Kit Cat in Hong Kong's humid weather?
Hong Kong summer humidity stays high for long periods, and how you handle opened food directly affects food safety:
- Dry food — seal the original bag with a clip, put it in an airtight box in a cool place, away from the kitchen or windows
- Cans — unopened cans in a cool, dry place; after opening, transfer to an airtight container and refrigerate, best eaten within 24 hours
- Cat litter — keep the bag sealed after opening to avoid moisture absorption and clumping that affects clumping performance
- Measuring cup/spoon — keep dry, and do not reach into the can with wet hands
Related product picks
Beyond the main diet, freeze-dried food and snacks can enrich your cat's menu. These are related products available at PetChill:
- Fuji One cat can complete wet food AAFCO+NRC standard chicken and chicken liver mousse 40g - limited tasting price (Fuji One) — available at PetChill
- Nutriplan cat wet food nutrition plan Moistrue tuna 80g (64301) (white) - limited offer (best before 2026.10.22) (Nutriplan) — available at PetChill
Want more: Fuji One brand guide
Product prices and latest offers are subject to the product page; this article is for reference only.
Further reading
- 2026 Hong Kong cat food recommendations complete guide →
- How to choose cat wet food? Wet food guide →
- Complete cat food transition process →
- Cat litter buying guide: crystal, tofu and clay explained →
This article is for reference only; consult a registered veterinarian for any concerns. Prices were checked in October 2026; the online store price is final. PetChill Editorial Team



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