Quick answer: Thrive uses UK recipe standards and is manufactured in Thailand, focusing on '0% Nonsense' grain-free recipes with no added grains, gluten or meat by-products. Cat complete wet food 75g has a fixed price of HK$12, with 10% to 16% crude protein and 80% to 84.5% moisture; 1.5kg grain-free dry food costs HK$165 to HK$175, with the fresh chicken recipe at 54% crude protein; freeze-dried chicken breast treats 170g cost HK$298 with 84.7% crude protein. Prices verified October 2026; actual prices subject to the online store.
Thrive is a pet food brand following a natural grain-free approach, centred on cat complete wet food and grain-free dry food, plus freeze-dried treats suitable for both cats and dogs. The core philosophy is '0% Nonsense'—no added grains, gluten or meat by-products. The range is divided into wet food, dry food and treats, with prices ranging from HK$12 per can to HK$298 for a 170g freeze-dried pack.
Direct answer on Thrive: Complete wet food 75g is fixed at HK$12, with 10% to 16% crude protein and 80% to 84.5% moisture, plus added taurine and collagen; 1.5kg grain-free dry food is HK$165 to HK$175, with the fresh chicken recipe at 54% crude protein, 18% fat and about 9.5% carbohydrates; freeze-dried chicken breast 170g is HK$298 with 84.7% crude protein. Prices verified October 2026; actual prices subject to the online store.
Brand key facts at a glance
| Item | Details |
|---|---|
| Recipe standard | UK recipe standard |
| Manufactured in | Thailand |
| Core philosophy | '0% Nonsense': no added grains, gluten, meat by-products |
| Main product forms | Complete wet food, grain-free dry food, freeze-dried/air-dried treats |
| Carbohydrate sources | Potato or sweet potato |
| Added nutrients | Taurine, vitamins A/D3, collagen |
| Suitable for | Kittens, adult cats; some treats labelled for cats and dogs |
Thrive originates from the UK; the brand states it has over 30 years of human food production experience and applies the same standards to pet food, and has been selected by The Good Shopping Guide as one of the most ethical brands. The Hong Kong market version is produced in Thailand and imported through authorised channels; batch numbers can be checked on the packaging.
The protein sources in complete wet food are mainly single meats, such as tuna, fresh chicken breast and fresh turkey, with moisture content between 80% and 84.5%, which practically helps cats that do not drink actively. Dry food mainly uses fresh chicken and turkey, with sweet potato and potato as carbohydrates, and contains no wheat or corn.
What flavours are available in 75g complete wet food? How to read the ingredient data?
Each can is 75g at a fixed price of HK$12, one of the more transparently priced complete wet foods in Hong Kong. Below is the ingredient data for some flavours:
| Product | Main ingredients | Crude protein | Moisture |
|---|---|---|---|
| Tuna 75g | Tuna (75%), tuna broth, sunflower oil | 16% | About 80% |
| Tuna + Salmon 75g | 71% tuna and salmon, no meat derivatives | — | About 81% |
| Chicken Breast 75g | 75% fresh chicken breast, cooked in fresh chicken broth | — | About 80% |
| Mackerel + Whitebait + Shrimp 75g | 71% mackerel, 4% whitebait, 3% shrimp | — | About 83% |
| Tuna + Vegetables 75g | Tuna fillet, carrot, green peas, added collagen | — | About 82% |
| Chicken + Turkey 75g | 75% real meat content, fresh chicken breast and fresh turkey | — | — |
| Chicken + Chicken Liver 75g | 75% chicken, added vitamin A and minerals | — | — |
Tuna 75g and tuna with salmon are both common flavours; the former is a smaller single-can size, suitable for a single cat to try. The crude protein of these cans ranges from 10% to 16%, all complete-food grade, and can serve as the main daily food for adult cats. The blue mackerel can has the most specific ingredient list: 71% mackerel with 4% whitebait and 3% shrimp, clearly ordered with no vague meat derivatives.
Comparing three dry food recipes: fresh chicken, turkey or salmon?
The 1.5kg pack costs between HK$165 and HK$175, with three different nutritional approaches:
| Recipe | Crude protein | Fat | Price | Features |
|---|---|---|---|---|
| Grain-free Fresh Chicken 1.5kg | 54% | 18% | HK$169 | Dried chicken (64.5%) with freshly prepared chicken, sweet potato, potato; carbohydrates about 9.5% |
| Grain-free Fresh Turkey 1.5kg | 52% | 18% | HK$165 | Contains 90% chicken and turkey, low carbohydrate |
| Grain-free Salmon + Herring 1.5kg | 39% | — | HK$175 | Contains 3.9% omega-3, 0.9% omega-6, natural fish source |
All three are grain-free recipes. For the highest protein concentration, choose fresh chicken; for extra support for skin and coat, or if your cat prefers fish, choose the salmon recipe. Note that dry food has high protein concentration; if you have been feeding a low-protein food, lengthen the transition period.
How to distinguish kitten and adult cat recipes? When to switch food?
| Stage | Recipe focus | Suggested products |
|---|---|---|
| Kitten | Added taurine and vitamin A to support development | Kitten complete wet food, e.g. Tuna 75g contains 70% real tuna meat |
| Adult cat | Daily nutritional maintenance, protein 10% to 16% | Full range of adult cat cans, 1.5kg grain-free dry food |
| All ages | Pure meat freeze-dried treats, for cats and dogs | Freeze-dried chicken breast, sizes from 15g to 500g |
When switching from kitten to adult cat food, a 7 to 10 day gradual transition is also recommended, observing appetite and body condition. The brand's reference amounts are: kitten cans 3 to 5 per day, adult cat cans 2 to 3 per day; adjust according to weight and activity level.
What freeze-dried and air-dried treat options are there?
Freeze-dried treats follow a high-protein, low-fat approach:
- Freeze-dried chicken breast 170g: HK$298, made from 100% chicken, 84.7% crude protein, 4.1% fat, labelled for cats and dogs of all ages.
- Air-dried treats (for dogs): e.g. Pro Reward chicken breast and duck breast, available in 500g large packs and 60g small packs, for training rewards.
- Freeze-dried treat sizes: available from 15g to 500g, choose as needed.
Freeze-dried treats retain the original flavour of the ingredients and are highly aromatic; besides feeding directly, you can crumble them over dry food to stimulate appetite in picky cats and dogs. However, because the protein concentration is extremely high, remember to count them in daily total calories and not use them as a meal replacement.
Daily feeding amounts: how to combine dry food and canned food?
The brand's recommended dry food intake (recipe protein about 52%) is as follows:
| Cat weight | Daily recommended dry food amount |
|---|---|
| 2.5 kg | About 40 g |
| 3.5 kg | About 50 g |
| 5.0 kg | About 65 g |
For complete wet food, adult cats are recommended 2 to 3 cans daily; kittens need 3 to 5 cans daily due to growth requirements; the recipe has 80% to 84.5% moisture, which also helps hydration.
A common approach is mixing wet and dry: wet food for hydration and palatability, dry food to help maintain chewing and control portions. When mixing, watch total calories to avoid overfeeding from both sides. Since the recipes already include trace elements such as vitamins A, D3 and taurine, additional supplements are generally not needed.
Transition and storage tips
Transition over 7 to 10 days: days 1-3 mix 75% old food with 25% new food, days 4-6 half and half, days 7-9 75% new food, from day 10 fully switch. Observe stool during this period; if soft stool occurs, slow down.
Storage:
- Unopened dry food: store in a cool, dry place. After opening, seal the bag tightly and use within one month.
- Canned food: refrigerate after opening and consume within 24 hours; bring to room temperature before feeding.
- Freeze-dried treats: store in an airtight container to prevent moisture and avoid oxidation affecting texture.
Hong Kong is humid, so dry food is most prone to moisture and flavour loss after opening. Keep the original packaging and place in an airtight box, and write down the opening date.
Checklist before buying Thrive
- Distinguish complete food from treats: complete wet food and dry food can be meals; freeze-dried treats are only rewards.
- Choose by age: kittens need kitten-specific recipes, with taurine and vitamin A levels targeted at growth needs.
- Check protein concentration: 54% is high; if it is a big difference from your current food, lengthen the transition.
- Note carbohydrate sources: recipes use sweet potato and potato, no wheat or corn.
- Choose the right flavour: poultry and fish ranges each have supporters; fish recipes contain more omega-3.
- Count total calories: freeze-dried treats have 84.7% protein; reward portions should not be excessive.
To find out whether a grain-free recipe really suits your cat, see PetChill's grain-free cat food analysis; if your cat is still growing, also refer to the kitten food selection guide.
Related product recommendations
Beyond complete food, freeze-dried and treats can enrich your pet's menu. The following are related products available at PetChill:
- Fuji One Cat Canned Food Complete Nutritional Wet Food AAFCO+NRC Standard Chicken & Chicken Liver Mousse 40g - Limited Trial Price (Fuji One) — available at PetChill
- Nutriplan Cat Wet Food Nutrition Plan Moisture Tuna 80g (64301) (White) - Limited Offer (Best Before 2026.10.22) (Nutriplan Nutrition Plan) — available at PetChill
See more: Fuji One Brand Guide
Product prices and latest offers are subject to the product page; this article is for reference only.
Further reading
- Is grain-free cat food always better? The truth Hong Kong owners must read →
- 2026 Hong Kong Cat Wet Food Buying Complete Guide →
- How to choose kitten food? Hong Kong Best Kitten Food Guide →
This article is for reference only; consult a registered veterinarian for any concerns. PetChill Editorial Team
Fuji One full guide →
Fuji Cat full guide →
Nutriplan full guide →
